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Case study background

ITC Limited

How Heizen transformed ITC's multi-million dollar spice network

Client: ITC | India
Duration: Phase 1 (6 Weeks)

AI-Native Supply Chain Transformation for ITC Agri

Replaced a manual, Excel-based network with an integrated AI system that delivers real-time visibility and 90% efficiency gains.

See the Impacts

90%Automation

200+ manual hours saved weekly.

<1 MinTracking

Real-time visibility vs. 72-hour lag.

6-WeekLaunch

Full production, 8x faster than industry average.

99%Data Accuracy

Unified AWS layer replacing all Excel errors.

Know the Problem

ITC managed one of India's largest spice networks using manual Excel trackers, phone calls, and email chains, leading to zero real-time visibility.

What is the Solution

We deployed a unified AI-driven data layer and custom software, replacing 21 manual touchpoints with a single automated system in just 6 weeks.

The Challenge: Complexity at Scale

Replaced a manual, Excel-based network with an integrated AI system that delivers real-time visibility and 90% efficiency gains.

Manual Fragmentation

Manual Fragmentation

ITC's massive spice network ran on disjointed Excel sheets and email chains.

The Visibility Gap

The Visibility Gap

A 48-to-72 hour lag existed between ground activity and executive decision-making.

Hidden Costs

Hidden Costs

200+ manual hours wasted weekly; bottlenecks found only after damage.

Compliance Risk

Compliance Risk

Audit trails for Spice Board compliance were tracked on paper with no digital record.

Our Approach: The 3-Layer Solution

01

Data Foundation

Mapped 21 manual steps into a 99% accurate AWS layer in 20 days, eliminating all Excel and email silos.

02

Software System

2-week clickable prototype; 6-week production launch with role-based dashboards and compliance tracking.

03

AI Agents

Deployed a live AI chatbot that allows managers to query the operations database instantly via voice or text.

Why it Works: Outcome-Based Differentiation

01

Speed to Value

While traditional projects take 6-12 months, we delivered a working prototype in 2 weeks and full production in 6 weeks.

02

Deep Domain Expertise

We spent 20 days embedded on-site across 5 plants to understand nuances like operator keyboard shortcuts and specific floor workflows

03

AI-Native Execution

Used AI prototyping to validate all workflows in 2 weeks before writing code. ITC teams clicked through the actual product and refined it in real time. Shipped with a live AI chatbot from day one.

04

Zero-Risk Execution

ITC paid for demonstrated results and milestones, not hours, ensuring our incentives were tied directly to their success.

“”

At ITC Agri's scale, the standard options are either a massive software project that takes over a year and still requires you to change how you operate, or a SaaS product that's generic enough to be nearly useless for complex procurement. Neither was acceptable.

What I needed was something built around how our team actually coordinates 100+ purchase orders, tracks compliance, and makes supply decisions under time pressure. And I needed it working in weeks, not after a year-long rollout.

Heizen was the only team that came in, understood our specific workflows, and built for them, without asking us to rip out existing systems.

The speed of delivery alone set them apart. We had a working prototype in 1-2 weeks while we were still evaluating vendors, and by the end of 8 weeks, the system was running in production.

We now have the system for Predictive with AI and are planning a 3-year long-term contract with them and expansion of the visibility platform to other businesses like Aqua and Coffee.

Ramanjan Kanchapu

Ramanjan Kanchapu

Manager,

ITC Limited

Complex Operation to Easy to Use Interface

We simplified 21 manual touchpoints into a scalable visual system. By focusing on high-fidelity design, we converted complex, deep operational workflows into an intuitive dashboard that makes the right action the easiest one for every user.

AI-Native Supply Chain Transformation

AI-Native Supply Chain Transformation

We transformed ITC's multi-million dollar spice network

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